Shaping tech products into must-haves
Growth advisors & hands-on partners for startups & businesses
“Our renewals have increased to over 93%”
Elizabeth Green, CEO & Founder, Plumbs
How We Help
Validate & Launch Successful MVP
For startups before launch
✓ Find first users even before the launch
✓ Confirm pricing & ideal customers
✓ Validate & analyse feedback
✓ Simplify your product for confident launch
Optimise & Grow Existing Product
For startups & businesses with working product
✓ Get more active & paying users
✓ Optimise user flows & experience
✓ Boost conversion & retention for growth
✓ Pivot with confidence
Our Clients' Results
B2C – Onboarding Experience
Result: Increased new account opening conversion by 154% in the first week after launch
B2B – Relationships Platform
Result: Increased monthly active users from 19.000 to 60.000 & tablet sessions by 300%
B2C – Mental Health App
Result: Increases user engagement in the app by 73%
B2C - Veterinarian App
Result: Improved App Store rating from 1.1 to 4.9 stars on over 300 reviews in 6 months
B2B - Automotive Online Contracts
Result: Improved mobile onboarding flows which supported acquisition for £41m
B2C - Restaurant Ordering App
Result: Uncovered over 30 user blockers on mobile ordering app
B2B/C - Trading Platform
Result: Uncovered over 25 user blockers in user flows
B2C - Telecom Loyalty App
Result: From 0 to 1M users in 12 months. Improved App Store rating from 1.2 to 4.6 in just 30 days
B2C - Veterinarian App
Result: Increased conversion from Basic to Pro subscriptions by 20%
B2C - Client Oboarding
Result: Gold Winner in International Customer Experience Awards 2021 (ICXA)
B2B - Compliance Platform
Result: From pitch deck to MVP. New compliance platform launch securing first client - Wise.
B2C - Trading Platform
Result: Winner of Best Trading App at Dubai FX Expo and 2 additional indursty awards.
B2C - AI Traiding
Result: MVP experience & market fit validation prior to launch, securing $10M investment
B2C - Customer Portal
Result: Supported NPS (Net Promoter Score) increase from -32 to +14
B2B/C - FX Trading Platform
Result: M&A - Platforms merging into one coherent easy to use customer experience
20 Ways To Improve Your Product
Get The Free Guide
Whether you are pre or post launch, here are real-life examples of product mistakes made by startups and big businesses, based on 15 years of experience in digital space, that you can easily fix and unblock your growth.
Testimonials
“I would give this service 6 stars if I could. This transformed our app”
Hamid, Startup User Experience Researcher
“We missed something fundamental and we could not put our finger on what that was...But now we understand our users better than ever. "
Dash Tabor, Startup Co-founder & CEO at TUBR
“We really learnt how to tap into our users' needs and behaviours, which is what we really wanted to do”
Kelly Pollard, Startup Co-founder & CEO at TUBR
“We are very pleased with the overall results. We have 781 global reviews in the iOS app store with an average rating of 4.9. In addition, basic renewals have increased to over 93%”
Elizabeth Green CEO of Plumbs
“Anastasija helped us with audit of our website and flow. Her insights were very useful and helped us discover user blockers.”
Constantin Ivanov, Founder, Trading View
“It was a pleasure working with Simon. He changed a lot of things in a short space and we are better for it”
Jason Gill, Spotify
“Simon’s commitment to the customer experience is unwavering, his domain expertise is frankly staggering ”
Aleem Chowdhry, Vice President at JPMorgan
“Anastasija’s insight and expertise allowed us to deliver a high quality product through clear, well thought-out solutions.”
Mark Wickstead, Principal Product Consultant at Zoopla
“Simon brought a breath of fresh air to a typical Online/Comms team collaboration with clearly defined process ”
Sarah Smith, Marketing Lead at Three Mobile
“Simon's experience was invaluable when it came to prioritisation, he considered the development implications of each decision, allowing us to move quickly. ”
Matthew Arnold, Product Director at Brain in Hand
“Anastasija is a rare and remarkable find – a strategic, talented and highly regarded creative leader”
Aleem Chowdhry, Vice President at JPMorgan
“Simon's got an inquisitive design mind, that gets interested in the challenge and asks about the things that others might have missed. ”
George Kean Proudfoot, App Business (TAB)
Trusted by Execs & Founders
Our Clients' Wins
Contact Us
Simon Hook
I help founders and businesses to build technology that works–for customers and the bottom line. With 20 years in the industry, I specialise in conversion, retention, and product experience, turning misaligned products into successful, high-growth solutions.
Anastasija Krysa
My focus is on growing active and paying users, conversion & retention, with more than 15 years of experience in the tech industry, collaborating with renowned brands like Barclays, Apple, EE, Three Mobile, BBC, Pizza Hut, TradingView and many startups,