For tech companies
Is your product slowing you down?
→ Product feels confusing & complex
→ Customers ignore new features
→ They sign up but don't come back
→ Team stretched thin on the wrong things
We uncover what's slowing you down, declutter your product and unlock conversion, retention & revenue growth
+93%
Retention increase
$140m+
Revenue impact for clients
⇡4.9
App store rating increase from 1.1
Trusted by companies worldwide
Our offer
How we can help
Most Popular
Product
Diagnostics
When to engage:
You want to find out what’s holding your product back
What’s the benefit:
➔ See conversion & retention real blocking points
➔ Understand WHY users can't see the value or discover new features
➔ Uncover where your product is confusing & too complex
➔ Gain clarity of your ICP & their onboarding friction points
➔ Replace opinions within the team with evidence-based choices
Best Value
Diagnostics + Fix
Perfect for:
When you need to fix conversion & retention in your product
What’s the benefit:
➔ Everything included in the Product Diagnostics package
➔ Plus: Fixed conversion and retention friction points
➔ Simplified UX to attract paying users
➔ Developer-ready Figma files they can build from straight away
➔ Validated with customers, no guessing and assumptions
Ongoing Strategy
Product Advisory
Perfect for:
When you need a long-term product strategy partnership
What’s the benefit:
➔ Help with ongoing priorities on your roadmap
➔ Confidence in strategic decision making
➔ Continuous real customer validation
➔ Your team can learn while we work together
➔ Strategic product support through fundraise, scale and exit
Your benefits
Why work
with us
Users churning but you don't know why? We find out. Fast.
Fix conversion funnels
See reasons for drop-off points with video proof - not analytics guesswork
Understand blockers
Know exactly WHERE and WHY users churn before you build more
Improve adoption & retention
Transform complex challenges into clear, actionable solutions
Nail onboarding & first-time experience
Turn painful first-time experiences into smooth revenue-generating flows
Simplify & focus product
Stop adding features nobody uses. Focus on what drives revenue
Validate before building
Stop wasting 3-6 months building wrong things.
Place AI where it adds value
Don't add AI randomly. Know exactly where it'll drive the biggest impact
Make features discoverable
Users aren't finding your killer features. We show you why.
Who we help
Who we work with
→ Founders with product problems blocking growth
→ CEOs, CROs preparing for next stage or exit
→ Tech teams wanting evidence to move forward
→ VCs & PE helping portfolio companies scale fast
Case studies
Our Clients' Results
Bank Customer Onboarding
Result: Increased new account opening conversion by 156% in the first week after launch
B2C | Fintech | Funnel | Onboarding
Relationship Platform
Result: Increased monthly active users from 19.000 to 60.000 & tablet sessions by 300%
B2B | Fintech | Experience | Strategy
Mental Health App
Result: Increases user engagement in the app by 73%
B2C | Healtech | Growth | Funnel
Veterinarian App
Result: Improved App Store rating from 1.1 to 4.9 stars on over 300 reviews in 6 months
B2B | Fintech | Growth | Strategy
Automotive Contracts - EXITED
Result: Improved mobile onboarding flows which supported acquisition for £41m
B2B | Fintech | Growth | Strategy
Ordering App
Result: Uncovered over 30 user blockers on mobile ordering app
B2C | Mobile | Funnel | Conversion
Trading Platform
Result: Uncovered over 25 user blockers in user flows
B2C | B2B | Growth | Strategy
Telcom Loyalty App
Result: From 0 to 1M users in 12 months. Improved App Store rating from 1.2 to 4.6 in just 30 days
B2C | Experience | Growth
Veterinarian App
Result: Basic renewals increased to over 93%. Plus, exceeded their pro subscription forecast
B2B | Fintech | Growth | Strategy
Client Onboarding
Result: Gold Winner in International Customer Experience Awards 2021 (ICXA)
B2C | Funnel | Conversion
Compliance Platform
Result: From pitch deck to MVP. New compliance platform launch securing first client - Wise.
B2B | Conversion | Experience
Trading Platform
Result: Winner of Best Trading App at Dubai FX Expo and 2 additional indursty awards.
B2C | Fintech | Growth
AI Trading App
Result: MVP experience & market fit validation prior to launch, securing $10M investment
B2C | Fintech | Growth | Experience
Cutomer Portal
Result: Supported NPS (Net Promoter Score) increase from -32 to +14
B2C | Funnel | Experience
FX Trading Platform
Result: M&A - Platforms merging into one coherent easy to use customer experience
B2B | Fintech | Experience | Strategy
Launched No.1
Tech Podcast in the UK
'Building Great Tech'
Unfiltered conversations with tech pioneers who are reshaping the digital landscape.
Video testimonials
★★★★★
“Having demonstrated the growth that we achieved with this program, it should help us scaling much faster and get more future investment”
Mujtaba Jaffer
Founder & CEO of Plejar
★★★★★
“They make it easy to know what questions to ask, how to maximize your market growth potential & how to determine the best places to bring value"
Dash Tabor
Founder & CEO of TUBR
★★★★★
“We really learnt how to tap into our users' needs and behaviours, which is what we really wanted to do”
Kelly Pollard
Co-Founder & CEO of TUBR
Client recommendations
“We are very pleased with the overall results. We have 781 global reviews in the iOS app store with an average rating of 4.9. In addition, basic renewals have increased to over 93%”
Elizabeth Green
CEO of Plumbs
“Anastasija helped us with audit of our website and flow. Her insights were very useful and helped us discover user blockers.”
Constantin Ivanov
Founder of TradingView
“Simon’s commitment to the customer experience is unwavering, his domain expertise is frankly staggering ”
Aleem Chowdhry
Vice President at JPMorgan
“We were planning to introduce a new proposition in the app and wanted to make sure the UX stayed simple, not overcomplicated. Video evidence showed us where customers were getting stuck, so we knew what to fix to improve conversion and retention. It also helped the team align quickly on priorities.”
Viktor Muhhin
CRO at SteadyPay
“Now I really understand that you can get any answer you want from your customers if you keep asking leading and wrong questions. They helped us get unbiased and actionable user feedback. I should have done it a long time ago.”
Dena Lewis
Founder of RunningMate
“The team were not sure if we should take route A or B - so now we feel confident which way is forward as I have real user context. Also this will be great for marketing to improve our messaging and how we talk about the pain-points we solve. This is all very useful.”
Joe Jordan
Founder of AdClear
“Simon's experience was invaluable when it came to prioritisation, he considered the development implications of each decision, allowing us to move quickly. ”
Matthew Arnold
Product Director at Brain in Hand
“Anastasija is a rare and remarkable find – a strategic, talented and highly regarded creative leader”
Aleem Chowdhry
Vice President at JPMorgan
“Simon's got an inquisitive design mind, that gets interested in the challenge and asks about the things that others might have missed. ”
George Kean Proudfoot
The App Business (TAB)
“Simon brought a breath of fresh air to a typical Online/Comms team collaboration with clearly defined process ”
Sarah Smith
Marketing Lead at Three Mobile
“Anastasija’s insight and expertise allowed us to deliver a high quality product through clear, well thought-out solutions.”
Mark Wickstead
Product at Zoopla
“It was a pleasure working with Simon. He changed a lot of things in a short space and we are better for it”
Jason Gill
Spotify
Our Clients' Wins
$41m
Supported the scaleup
exit
⇡ 93%
Increase in retention for clients
⇡ 216%
Increase in active
customers
⇡ 156%
Increase in customer
conversion
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Frequently asked questions
Get answers to common questions about our digital product services.
- Diagnostics + Fixes: 4-8 weeks
- Strategic Advisory: ongoing support
We can start within 3-5 days.