Product Diagnostics & Fixes To Supercharge PE-Backed Tech

Your product value creation specialists unlocking hidden
revenue within the tech products across your portfolio

View Clients Results

£41M

Dealflo Exit
Product Improvement

+93%

Plumbs Renewals
Product Improvement

$87M

BoardEx Exit · Product Improvement

Trusted by companies worldwide

Our offer

How it works

Phase 1

Product Diagnostics

When to deploy:

Once the traditional levers have been pulled and you want to unlock the additional value sitting inside the product. Value that isn't immediately visible within the traditional tech and commercial lenses

What's delivered:

➔ What's suppressing conversion, retention, and revenue inside the product

➔ A prioritised roadmap of where to act first, ordered by revenue value

➔ A scoped recommendation for Phase 2 to fix the problem

➔ Best AI placement to add real customer value

What's the impact:

You go into Phase 2 with evidence, not assumptions, knowing exactly which product changes will move the metrics that matter for exit

Phase 2

Product Fixes

When to deploy:

Once the diagnostics has identified the most valuable fixes and you need validated journeys before a single line of code is executed, supported with oversight to make sure the fixes get implemented and results impacting revenue are delivered

What's delivered:

➔ Redesign product flows, each decision traceable back to a specific customer segment understanding

➔ New designs validated with with real customers before anything gets built, removing the risk and friction for each journey

➔ Development-ready files with collaborative and structured oversight so that business results are as good as guaranteed

What's the impact:

Every change going into development is evidence-based and validated by customers to drive measurable improvements in conversion, retention, CAC and LTV

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Who we help

Who we work with

We work with PE firms that have tech, SaaS, or tech-enabled companies in their portfolio and want to unlock additional value hidden within the product that sits between the traditional tech and commercial levers.

→ Lower & mid-market PE firms with tech portfolios
→ Value creation teams who want to supercharge products
→ Leadership teams preparing for exit

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Case studies

Our Clients' Results

Relationship Platform

Result: Increased monthly active users from 19.000 to 60.000 & tablet sessions by 300%

B2B | SaaS

Automotive Contracts - Exited

Result: Improved mobile onboarding flows which supported acquisition for £41m

B2B | SaaS | Fintech

Veterinarian App

Result: Improved App Store rating from 1.1 to 4.9 stars on over 300 reviews in 6 months

B2B | SaaS

Mental Health App

Result: Increases user engagement in the app by 73%

B2C | Healtech | Tech-Enabled

Bank Customer Onboarding

Result: Increased new account opening conversion by 156% in the first week after launch

B2C | Tech-Enabled

Ordering Platform

Result: Uncovered over 30 user blockers on mobile ordering app

B2C | Tech-Enabled

Trading Platform

Result: Uncovered over 25 user blockers in user flows

B2C | B2B | SaaS

Telcom Loyalty App

Result: From 0 to 1M users in 12 months. Improved App Store rating from 1.2 to 4.6 in just 30 days

B2C | Tech-Enabled

Veterinarian App

Result: Basic renewals increased to over 93%. Plus, exceeded their pro subscription forecast

B2B | SaaS

Client Onboarding

Result: Gold Winner in International Customer Experience Awards 2021 (ICXA)

B2C | Tech-Enabled

Compliance Platform

Result: From pitch deck to MVP. New compliance platform launch securing first client - Wise.

B2B | SaaS

Trading Platform

Result: Winner of Best Trading App at Dubai FX Expo and 2 additional indursty awards.

B2C | SaaS | Fintech

AI Trading App

Result: MVP experience & market fit validation prior to launch, securing $10M investment

B2C | SaaS | Fintech

Cutomer Portal

Result: Supported NPS (Net Promoter Score) increase from -32 to +14

B2C | Tech-Enabled

FX Trading Platform

Result: M&A - Platforms merging into one coherent easy to use customer experience

B2B | SaaS | Fintech

View All Results

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Client recommendations

“We are very pleased with the overall results. We have 781 global reviews in the iOS app store with an average rating of 4.9. In addition, basic renewals have increased to over 93%”

Elizabeth Green
CEO of Plumbs

“Anastasija helped us with audit of our website and flow. Her insights were very useful and helped us discover user blockers.”

Constantin Ivanov
Founder of TradingView

“Simon’s commitment to the customer experience is unwavering, his domain expertise is frankly staggering ”

Aleem Chowdhry
Vice President at JPMorgan

“Video evidence showed us where & why customers were getting stuck, so we knew what to fix to improve conversion and retention. It also helped the team align quickly on priorities.”

Viktor Muhhin
CRO at SteadyPay

“Now I really understand that you can get any answer you want from your customers if you keep asking leading and wrong questions. They helped us get unbiased and actionable user feedback. I should have done it a long time ago.”

Dena Lewis
Founder of RunningMate

"We were stuck between two directions. Now we have real user context, so the path forward is clear. And the insight doesn't stop at product — it's already shaping how marketing talks about the pain points we solve."

Joe Jordan
Founder of AdClear

“Simon's experience was invaluable when it came to prioritisation, he considered the development implications of each decision, allowing us to move quickly. ”

Matthew Arnold
Product Director at Brain in Hand

“Anastasija is a rare and remarkable find – a strategic, talented and highly regarded creative leader”

Aleem Chowdhry
Vice President at JPMorgan