About
We work with PE firms that have tech in their portfolio and want to unlock the new product layer of value creation
+216%
BoardEx User Retention
Product Improvement
$160m
Client exits
Product Improvement
+156%
Barclays Conversion
Product Improvement
The team
Our winning partnership
Simon Hook
Co-founder of Building Great Tech
Simon leads product strategy and customer intelligence. 20 years working with PE-backed and enterprise tech businesses including Barclays, Bloomberg, Shell Energy and Rolls-Royce.
His work has contributed directly to two exits: £41m at Dealflo and $87m at BoardEx. He finds what the numbers don't explain and builds the case for what to fix first. When he's not diagnosing products, you'll find him on a slope somewhere in the Alps.
Anastasija Krysa
Co-founder of Building Great Tech
Anastasija leads product efficiency and commercial framing. 17 years working with some of the most demanding product environments in tech and financial services, including Apple, Barclays, TradingView, and T-Mobile.
Her work has driven a 156% conversion uplift and helped grow a user base from 500K to 1M in six months. She goes beyond what isn't working to “why”. Away from the work, she recharges at the gym or walking in Richmond Park.
Launched No.1
Tech Podcast in the UK
'Building Great Tech'
Expert interviews with PE investors, CEOs, founders, and operators. Real case studies. Practical playbooks for growing, scaling, and selling tech businesses.
Our Clients' Wins
Client recommendations
“We are very pleased with the overall results. We have 781 global reviews in the iOS app store with an average rating of 4.9. In addition, basic renewals have increased to over 93%”
Elizabeth Green
CEO of Plumbs
“Anastasija helped us with audit of our website and flow. Her insights were very useful and helped us discover user blockers.”
Constantin Ivanov
Founder of TradingView
“It was a pleasure working with Simon. He changed a lot of things in a short space and we are better for it”
Jason Gill
Spotify
“Simon’s commitment to the customer experience is unwavering, his domain expertise is frankly staggering ”
Aleem Chowdhry
Vice President at JPMorgan
“Anastasija’s insight and expertise allowed us to deliver a high quality product through clear, well thought-out solutions.”
Mark Wickstead
Product at Zoopla
“Simon brought a breath of fresh air to a typical Online/Comms team collaboration with clearly defined process ”
Sarah Smith
Marketing Lead at Three Mobile
“Simon's experience was invaluable when it came to prioritisation, he considered the development implications of each decision, allowing us to move quickly. ”
Matthew Arnold
Product Director at Brain in Hand
“Anastasija is a rare and remarkable find – a strategic, talented and highly regarded creative leader”
Aleem Chowdhry
Vice President at JPMorgan
“Simon's got an inquisitive design mind, that gets interested in the challenge and asks about the things that others might have missed. ”
George Kean Proudfoot
The App Business (TAB)
Insights on product-led growth
Short reads for senior leaders turning product into a commercial advantage