Results
Some of the results we achieved with our clients directly or in partnership
+216%
Monthly active users
$140m+
Achieved for clients
⇡4.9
App Store rating increase from 1.1
B2B SaaS Veterinarian App
Plumb's - Retention
The client wanted to find out why customers were cancelling their subscriptions and giving low app store rating. They wanted a simple intuitive experience where key features were easy to found.
Client results:
+93%
Increase in retention for basic renewals. Plus Pro subscriptions above forecasted.
⇡4.9 stars
Increase in App Store rating from 1.1 stars
B2B2C FinTech Platform
Dealflo - Conversion
The client wanted higher mobile conversion and a simple customer and client flow to support platform growth to achieve $10bn in transactions ahead of exit.
Client results:
+10k
Over 10,000 clients, with half the top 100 banks
£41m
Acquisition by US firm OneSpan.
Led by Frog Capital.
B2B People Intelligence Platform
BoardEx - Engagement
The client wanted a streamlined, intuitive, and simple customer experience to compete with startups entering the market. BoardEx clients included Google, McKinsey, Bain & Company, EY, KPMG, Goldman Sachs, and UBS.
Client results:
+216%
Increase in monthly active users
+300%
Increase in montly active tablet users
$87.3m
Aquisition by EuroMoney Plc
B2C Loyalty App
Wuntu - Market Share
The client wanted fast growth, strong sign-ups, improved app store reviews, and to keep customers engaged.
Client results:
+100k
User growth in 6 months
+1m
User growth in 12 months
⇡4.6 stars
App Store rating increase from 1.4 in 30 days
B2B2C MedTech App & Platform
Brain in Hand - Engagement
The client wanted customers to discover existing features more easily and make the experience more intuitive while improving accessibility for their vulnerable customers.
Client result:
+73%
Increases in adding new events
+88%
Increases in event edits
+63%
Increases in problem edits
B2B / B2C FinTech App & Platform
TradingView - Experience
The client wanted user blockers removed before launching the new brand and needed flow audit & advisory support.
Client result:
25+
User blocking points found
20+
Improvements recommended
B2C UK High Street Bank
Retail Bank - Conversion
The client wanted to boost mobile account-opening conversion and streamline onboarding, which previously took up to two weeks, to better compete with neobanks.
Client results:
+156%
Increased account opening conversion
+$1.2m
Estimated increase in annual revenue
B2C Trading App & Platform
ADSS - Market Share
The client wanted the best experience and simple flows for a complex CFD product and introducing new features without adding complexity.
Best Trading App Winner
FX Expo Dubai 2024
B2C Restaurant App
Pizza Hut - Conversion
Client wanted to identify where and why customers were dropping off in the mobile app ordering funnel.
Client results:
30+
Uncovered user friction points
20+
Improvements recommended
B2C Energy Platform
British Gas - NPS score
The client wanted to improve the perception, usability, and overall experience of their online portal to help customers manage their energy accounts more easily.
Client result:
+3.9%
Increase in online payments
+2.9%
Increase in online meter read submission
⇡+14 NPS
Supported NPS increase from -32
B2B SaaS Compliance Platform
AeroTruth - MVP launch
The client wanted to take their pitch deck and convert it into an MVP with core functionality, experience design, and confidence in product-market fit.
Client result:
Wise
Secured intial client with Transferwise
B2C AI Trading App
StreetBeat - Experience
The client were preparing to launch an MVP AI investing app and wanted to ensure the messaging was clear and the experience was simple before securing invesment.
Client result:
$10m
Secured in seed investment
B2C Energy Platform
Shell Energy
The client's biggest challenge was successfully onboarding new clients to the business so wanted a smoother more intuitive online experience for new customers.
Client result:
Gold Winner in International Customer Experience
Winner of ICXA Awards 2021
B2C FinTech Lending App
SteadyPay - New Offer
The client wanted to introduce a new proposition while making the flow more intuitive with best-in-class experience design and improved functionality.
Client result:
Pending
Increase in loans taken
B2B FX Trading Platform
Infinity - M&A preparation
The client recently acquired a partner company and wanted to merge FX trading platforms, while developing a more intuitive and user friendly customer experience.
Client result:
→ Seamless merge of 2 experiences
→ Touch optimisation
→ Intuitive user experience
B2C Travel App
Tubr - PMF Adjustment
The client wanted to understand why after launch they had low traction, enegagement and conversion.
Client result:
£500k
Investment secured after a pivot
Supported by our research
B2B EdTech SaaS Platform
Potentialife - Experience
This client wanted to improve the customer experience of their management education platform to make it easier for users to learn, engage and achieve improved leadership skills for their corporations.
Client result:
→ Streamlined internal operations
→ Improved learning experience
→ Improved course structure
→ Introduced gamification features
→ Improved user experience
B2B FX Trading Platform
Currency Solutions
The client wanted to better understand their customer ICP to develop a new FX Trading platform to better support their customers with a more self-serve digital experience
Client result:
→ Interviewed stakeholders and customers
→ Created Figma concepts & key user journeys
→ Redesigned the FX trading platform
B2C Charity App
Pledjar - PMF Adjustment
The client wanted to increase traction and understand where and why they were losing customers during onboarding and in other flows.
Client result:
+48%
Increase in conversion (during testing)